Alia’s designs introduce modernity to traditional jewelry, creating pieces that are characterized by proportional harmony, symphonizing modern architectural design language with traditional narrative.

Immersed in the contemporary concept of modernizing jewelry, Alia deconstructs traditional jewelry design principles and applies organic modularity to her pieces to personify the modern woman’s free-spirit, uninhibited sense of humor, and nuance in poetic self-expression.

After studying architecture and going through rigorous training in the jewelry field, Alia joins the family business in 2003.